Case Study

Getting a paw up on conversions. When Mars Petcare was looking to connect with pet owners the Match Retail Field Sales Team was brought in to support.

Pet Food Is A Big Deal

It’s not something that can be done on a whim. So, when MARS Petcare was looking for a one-stop shop field team help conversions to their premium natural food brands, they came to us.

Connecting With Consumers

Match Retail manages a field sales team on behalf of Mars Petcare to connect with pet parents and promote education and conversions to their premium natural food/treat brands. By focusing on strong, research-based nutritional training, our team members can dig into the unique needs of each pet. Then, we pair them up with the right formula to help them thrive and live a healthier life. Customers come into these stores looking for a second opinion after speaking with their veterinarians to ensure they select the best product for their loved ones. And our nutrition experts help to deliver.

We’ve continued to help Mars grow their natural category sales year-over-year since beginning the partnership in 2015.

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